I'm Brandon

,
Growth
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🔮
🏔️
🔮
🏔️
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🏔️
🔮
Strategist
Strategist,
at The Playbook, in LA
The Playbook, LA

For 16 years, I've helped startups and established brands build purposeful products that drive growth. While The Playbook has the expertise of an agency, I personally lead every project with my handpicked team.
The Approach
Strategy
Site Optimization
Brand Strategy
Strategy
Analytics
Analytics
SEO
SEO
AI
AI
My team and I build brands people genuinely connect with, creating businesses that not only thrive financially but become truly valuable - whether you're in it for the long haul or dreaming of that perfect exit.
My team and I build brands people genuinely connect with, creating businesses that not only thrive financially but become truly valuable - whether you're in it for the long haul or dreaming of that perfect exit.
Email & SMS
Email & SMS
Influencer & Affiliate
Influencer & Affiliate
Paid Ads
Paid Ads
Product Dev
Product
Finance & Funding
Finance & Funding
Growth Marketing
Growth
Product
Product
My team and I build brands people genuinely connect with, creating businesses that not only thrive financially but become truly valuable - whether you're in it for the long haul or dreaming of that perfect exit.
Analytics
Analytics
Decision Making
Decision Making
Strategy
Strategy
Funding
Funding
Growth Engine
Growth Engine
Affiliate
Affiliate
Design
Design
AI
AI
SMS
SMS
Social
Social
SEO
SEO
Experience
Gin & Juice
Ecommerce, Ads, Site CRO, Email/SMS, and Connected Retail with Gopuff
Ecomm Strategy
Growth Marketing
Pattern
Led Talent Management, Product Development, Brand Creation, and Ulta Launch
Brand Development
Retail Strategy & Launch
GXVE | Gwen Stefani
Brand strategy and ecommerce design for Gwen Stefani's Sephora launch
Brand Strategy
Digital
Olaplex
Collaborated with CMO to optimize site conversion and develop high-impact influencer content
Site Optimization
Influencer Content
Moon Oral Care
Product Incubation: Moon Oral Care via Beach House Group
Branding Strategy
Product Development
Topicals
Led DTC Growth for Topicals, from Site CRO to Paid Ads & Analytics
Growth Marketing
Strategy
Beach House
Retail Brand Development: Private Label for Walmart, Celebrity Brands for Ulta & Sephora
Brand Design
Strategy
Scotch Porter
Community Engagement & UX to build anticipation for new launch.
Digital Strategy
Retail Strategy
AccelPay
Led Inbound and Growth Marketing Strategy for Bev-Alc Payment Processor
Growth Marketing
Product Strategy
Topicals
Led DTC Growth for Topicals, from Site CRO to Paid Ads & Analytics
Growth Marketing
Strategy
The Game Plan
I build from product foundations and financial targets, craft your narrative, distribute it strategically, and track everything on custom dashboards to maximize both growth and profitability in real-time.
The Approach
I build from product foundations and financial targets, craft your narrative, distribute it strategically, and track everything on custom dashboards to maximize both growth and profitability in real-time.
I build from product foundations and financial targets, craft your narrative, distribute it strategically, and track everything on custom dashboards to maximize both growth and profitability in real-time.